In China, a chain is co-operating with Chinese streaming services to offer streamed movies based on a critical mass of online requests from customers. There, new cities are being built from the ground up, and so are the relationships between content providers and exhibitors. 4DX originated in Korea, and the Asian markets are taking the lead in transforming the theater experience. And it’s almost certain to be part of a larger menu of options for customers. This is how chains survive in an environment that has them competing with home theaters and streaming services. In the last several years, exhibitors have upped their game - renovating theaters with better sights, sounds, and seats. The new technology is expensive, and it’s surely not for everyone, but - taking the long view - it wasn’t so long ago that the conventional movie theater experience was suitable for almost nobody. I think of the old Sameric - about the not-so-good old days of movie exhibition - every time I evaluate some new technology like 4DX. Yet the Sameric was at the time the only game in town in terms of old-fashioned (emphasis on old) movie palace with a big screen. It was full of vermin, and, aside from movie critics, there were also mice. During a screening of Navy SEALS starring Charlie Sheen at the old Sameric, the roof partially collapsed during a rainstorm, leaving some of us damp. In short, 4DX offers swanky versions of sensations you may have cumulatively experienced over the years - William Castle’s electrified seats, John Waters’ Smell-O-Rama, the vibrating Sensaround from the 1970s, even the blowing in your ear, if you dated in the 1950s.Īs for me, getting doused during a movie was also not unprecedented. Pro tip: There’s a button on your seat that lets you to disable the water spray. Later still, when Smith’s genie conjures a thunderstorm, lightning is simulated in the theater, and actual droplets of water (not too many) fall on you. I’m pretty sure Princess Jasmine actually smelled like jasmine. During the musical numbers, every bang of the bass drum is matched by a throbbing pulse in your seat cushion. (The software reliably syncs the 4DX bells and whistles with the images and action on screen, and the extra stuff is more or less constant.)Ī few minutes later, Aladdin is leading people on an acrobatic chase through a bazaar, and my seat (actually the entire row) is forcefully rocking back and forth, with the centrifugal jerking of a mildly disruptive roller coaster. Your seat slowly moves up and down on the undulation of the waves, and as the sails puff out, a soft breeze caresses your skin and you’re right there with Will Smith on the 3D Arabian sea. Its Pepsi 4DX auditorium enhances action-packed flicks with special effects including motion-synchronized seats, wind, fog, rain, lightning, snow, bubbles, vibration and scents.The movie opens with a boat bobbing on the ocean, and, as it happens, this is a sequence tailor-made for 4DX. Like other Regal cinemas, the Regal Tangram has a concession stand with Pepsi soft drinks, fresh popcorn and candy, but it also has a full kitchen that serves up hot food like chicken tenders, beer-battered fries, Angus cheeseburgers, mozzarella sticks and even a full-service bar. It also includes a four-star, 208-key Renaissance New York Flushing Hotel, Orangetheory Fitness, a Goldfish Swim School, the neighborhood’s first beer garden, a 24,000-square-foot food hall with international eats (Beijing-based Ju Qi, Taiwanese dessert bar Meet Fresh and one of the largest and most popular hot pot chains in China, Xiao Long Kan Hot Pot). Its design is inspired by the traditional Chinese dissection puzzle, "tangram," which consists of seven flat pieces called tans. Tangram, where the theater is located, is the new 1.2 million-square-foot mixed-use project in Flushing at 133-36 37th Avenue. It is an incredible win for this community." We are honored to now be the home of the first 4DX experience in all of Queens, showcasing the most innovative entertaining technology available. Regal Tangram 4DX's opening solidifies Tangram as a lifestyle epicenter in Flushing and to the city at large. "It was a high priority for us to bring a state-of-the-art cinematic experience back to the community. "When the historic RKO Keith Theater closed in 1986, Downtown Flushing was, and has been, at a loss without a movie theater," said Helen Lee, the executive vice president of F&T Group. RECOMMENDED: Astoria is getting its first-ever Target It'll be the first of its kind in Queens and the first movie theater opening in Downtown Flushing in 35 years. A massive movie theater with seven screens including a 4DX theater with motion-synchronized seats with the ability to vibrate and blow wind, fog, rain, snow, bubbles and scents is opening in Flushing this weekend.
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